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St. Joseph Convention and Visitor Bureau
Monday, March 10th, 2025
9:00 AM
St. Joseph City Hall
75 Callaway St E
1. Call to Order
2. Agenda Review and Adoption
3. Old Business
a. Sponsorship discussion
b. Upcoming events
• Pitch Competition April 3rd @ Bad Habit
• Joetown Blocks Sunday June 8th
4. New Business
a. CVB Ordinance Review (discussion on delegating a Chair and Vice Chair)
5. Other Business
a. My Town Series - updates
b. Misc. Development updates
6. Adjourn
Join Zoom Meeting
https://us06web.zoom.us/j/85325077132?pwd=ugxkVRUruE8b0Zbb0nG0GFPXSwZZ4a.1
Meeting ID: 853 2507 7132
Passcode: 627760
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Mind Dump 2024 Joetown Blocks
• All roads blocked by 6am/Leave in place until 6pm
• Stage set up at 8
• Food set up at 9
• Beer tent set up at 9
• Carshow set up at 10:30
• Police and Fire set up at 11:00
• Dunk tank in place by 10:30/Filler up by 11
• All others set up by 11
• Execute car races at 1pm 9 (can there be last minute entries)
• Volunteer schedule completed and emailed out 2 weeks prior to date
Volunteers scheduled through 6pm
o
• Shirt pick up 2 weeks prior to date
• 2025 Special Event Request Form
Can the city cover the cost of the extra police coverage
o
Ideas for 2025: Date: June 8th, 2025
• 12-4 vs 12-5
• More tables and seating
• Doggie water and treat station
• Axe throwing
• Walkabout with drinks
• Busch Light Pounders
• Water ballon wars
• Ferris Wheel/A few rides
• Whiskey
• Bad Habit Signage
• THC Drinks
• Sitting for tables in the bar area
• Face painting from church ppl
• Farmers market closer?
• All kids stuff in church parking lot
• More picnic tables in front of food
• Better plan for breakdown with volunteers
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• Bouncehouses
• “make a card with mary” booth??
• Scavenger hunt feedback
• Car show:
More prizes for different categories
o
Make a tally sheet to count votes as they are turned in
o
All car participants stay for the entire show
o
• Lisa: 320-980-4328 (volunteer for 2025)
• Should the $100 fee that is paid to the city by the food vendors be added to the
fund for 2025?
• Payments Dues
C and L
o
LaPlayette: labor
o
Avon Assistants: labor
o
• Funds Raised
50/50: $2260 ($1130 paid to winner)
o
Dunk Tank: $1100
o
Stay busy in between dunks/MC for the station/Barker and Ringer
o
Towels for participants
o
• Food Feedback
CSB: prep less
o
Get Legion involved
o
• Kid Feedback
Scavneger hunt a success/more items
o
More mindless games: ring toss, hula hoops, sidewalk chalk, sticker
o
machine, maze, sumo wrestling, etc
Church parking lot for kids events
o
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• Market Feedback
More signage to promote event
o
Is it too many things going on?
o
• Beer Feedback
Add Hammerschlagen
o
Seats at the tables in the beer gardens
o
• Other feedback
Joetown Swag Table
o
Can the city install power on College Ave for this event/avoiding the
o
generator rental cost
Porta potties: 6 vs 8
o
More garbage bags
o
Bring magician over to kid area and or main event area
o
Email businesses and ask for feedback: how to improve/ was event
o
intrusive to their business?
Set out Rhonda’s games: Connect 4, Guess Who, Jenga
o
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Working Agenda for Joetown Blocks
Food Vendors: Carmen
-Contact any SJ food vendors for participation
-Define menus
-Confirm location of setup
-Confirm all vendors are self sufficient
Beverage Vendors: Peter and Aaron
-Contact BH, M & H and Obbink
-Confirm liquor laws are being followed per city
Safety/Security/Sanitation: Ann
-Connect with SJ PD and confirm plan
-Connect with SJ Public Works: Set up and tear down responsibilities
-Confirm police office available for the kids
-Hang the flag
-6 porta potties/1 handicap
Water Wars: Ann
-Confirm with SJ FD on location and participation
-Set volunteers for the event
-Reach out to participants
Music: Mary
-Confirm musicians
-Stage
-Hook-up/power
-Cost
Shirts for Volunteers: Mary
Market Vendors: Pia
-Secure vendors for the event
-Communicate location and times
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Car show: Mel
-Save The Date: ASAP
-Direct traffic for participants on day of event
-Gift certificate for winner
-Prize receipt to fill out
-Volunteers to work the event
50/50 Raffle: Kelly and BriAnne
-Tent
-Start up cash/cash box
-Tickets for sale
-List of workers for the event
Kids Events: Andrea, Leslie and Rhonda
-Car races
-Face painting
-Arts and crafts
-Dunk tank
-Bruno sticker dispenser
-Magician
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CVB Agenda Item
MEETING DATE: March 10, 2025
AGENDA ITEM: CVB Financial Report
SUBMITTED BY: Finance
STAFF RECOMMENDATION: Consider acceptance of the February 2025 Financial Reports
PREVIOUS BOARD ACTION: None
BACKGROUND INFORMATION: Attached is the February 27, 2025 CVB financial reports. The
fund currently has a balance of $21,987. Audit entries for 2024 will be recorded over the next couple
months and reversed in 2025 after the audit is completed for 2024.
Lodging tax is the main revenue source for the CVB. The lodging tax collected through January 2025 is
$141 out of the $8,500 budgeted. Rodeway Inn has not paid since remitting their August 2024 lodging
taxes. Staff has taken the next level to attempt to collect the arrears through Jan. 2025 taxes.
The CVB continues to pay Mary Bruno a monthly stipend of $750 to maintain the social media and
coordination of the CVB. Advertising continues in the MN Trails and Think Tourism USA magazines.
The t-shirts, beanie caps and ballcaps are being sold at the Minnesota Street Market for $25 each. Sales
proceeds are remitted monthly to city hall. The Minnesota Street Market retains $6.25 consignment
stocking fees. City staff inventory the first of every month and ensures a stock is on hand. When
inventory runs low, staff recommends reordering. Proceeds from the sales are applied to reordering
inventory. Net sales for 2025 totaled $131 so far.
Council adopted the short term “vacation” rentals ordinance within city limits. Commercial and
residential properties can participate in the program. As rentals come online, quarterly lodging taxes
will be remitted into the CVB fund. These lodging taxes were not budgeted against any expenditures for
2025.
BUDGET/FISCAL IMPACT: Informational Only
ATTACHMENTS: Lodging Tax Summary
CVB Financial Statements
REQUESTED BOARD ACTION: Consider acceptance of the financial reports as presented.
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CVB 2025 Financial Summary
As of February 27, 2025
Beginning Fund Balance 1‐1‐25 (Unaudited) $ 23,199.15
YTD Rev Budget YTD Rev
Customer 2024 2025 2025
Interest Earnings $ 799.79 $ 500.00 $ 90.09
T‐shirt/Hats/Merchandise Sales 774.75 1,000.00 131.25
Joetown Blocks 2,840.00 2,700.00 ‐
Transfer from EDA ‐ Joetown Blocks 9,000.00 10,000.00 ‐
Rodeway Inn Lodging Tax 5,272.67 5,700.00 ‐
CSB Lodging Tax 3,876.52 1,300.00 ‐
Estates B&B Lodging Tax 1,550.90 1,500.00 141.12
$ 24,114.63 $ 22,700.00 $ 362.46
YTD Exp Budget YTD Exp
Vendor 2024 2025 2025
Professional Services ‐ Manage Social Media (Bruno Press) $ 9,000.00 $ 9,000.00 750.00
Travel & Conference Expenses ‐ $ ‐ ‐
IT Services ‐ Square Space/Social Media/Website/QR Code 297.00 400.00 ‐
Visitor's Bureau ‐ Rubinski Works ‐ Videos ‐ ‐ ‐
Visitor's Bureau ‐ Photos ‐ ‐ ‐
Community Programs ‐ Shop Small/Winterwalk/Feb/June 1,500.00 1,200.00 ‐
Community Programs ‐ Joetown Blocks 7,587.11 10,000.00 ‐
Visitors Bureau Prizes ‐ Swag Give‐Aways/Prizes ‐ 200.00 ‐
‐ ‐ ‐
Marketing ‐ Trailhead Signs Campaigns ‐ 1,000.00 ‐
Visitor's Bureau ‐ Merchandise‐Maps/Hats (Krillan/Rambow) 888.00 975.00 ‐
Advertise ‐ Think Tourism USA 825.00 775.00 214.15
Advertise ‐ MN Trails Magazine 598.50 780.00 610.85
Advertise ‐ Newcomer Service Magazine 310.00 200.00 ‐
$ 21,005.61 $ 24,530.00 1,575.00
Ending Cash Balance 2‐27‐25 (Unaudited) $ 21,986.61
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CITY OF ST JOSEPH
BALANCE SHEET
FEBRUARY 28, 2025
FUND 220 - CVB
ASSETS
220-10199 CASH 21,986.61
220-10450 INTEREST RECEIVABLE 132.06
220-10500 ACCOUNTS RECEIVABLE 3,169.57
TOTAL ASSETS 25,288.24
LIABILITIES AND EQUITY
LIABILITIES
220-20200 ACCOUNTS PAYABLE 610.85
TOTAL LIABILITIES 610.85
FUND EQUITY
220-25310 UNASSIGNED FUND BALANCE 27,211.21
REVENUE OVER EXPENDITURES - YTD ( 2,533.82)
TOTAL FUND EQUITY 24,677.39
TOTAL LIABILITIES AND EQUITY 25,288.24
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CITY OF ST JOSEPH
REVENUES WITH COMPARISON TO BUDGET
FOR THE 2 MONTHS ENDING FEBRUARY 28, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET CURRENT BUDGET UNEARNED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-31600 LODGING TAX ( 275.82) 180.69 8,500.00 8,500.00 8,319.31 2.1
220-46500-34409 MARKETING 56.00 131.25 1,000.00 1,000.00 868.75 13.1
220-46500-34410 JOETOWN BLOCKS .00 .00 2,700.00 2,700.00 2,700.00 .0
220-46500-36210 INTEREST EARNINGS ( 19.41) 90.09 500.00 500.00 409.91 18.0
TOTAL ECONOMIC DEVELOPMENT A ( 239.23) 402.03 12,700.00 12,700.00 12,297.97 3.2
OTHER FINANCING SOURCES
220-49302-39201 TRANSFERS FROM OTHER FUNDS .00 .00 10,000.00 10,000.00 10,000.00 .0
TOTAL OTHER FINANCING SOURCES .00 .00 10,000.00 10,000.00 10,000.00 .0
TOTAL FUND REVENUE ( 239.23) 402.03 22,700.00 22,700.00 22,297.97 1.8
FOR ADMINISTRATION USE ONLY 16 % OF THE FISCAL YEAR HAS ELAPSED 02/27/2025 11:47AM PAGE: 1
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CITY OF ST JOSEPH
EXPENDITURES WITH COMPARISON TO BUDGET
FOR THE 2 MONTHS ENDING FEBRUARY 28, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET BUDGET UNEXPENDED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-208 VISITORS BUREAU PRIZES .00 .00 200.00 200.00 200.00 .0
220-46500-209 VISITORS BUREAU MERCHANDISE .00 .00 975.00 975.00 975.00 .0
220-46500-300 PROFESSIONAL SERVICES 1,500.00 1,500.00 9,000.00 9,000.00 7,500.00 16.7
220-46500-307 JOE TOWN BLOCKS .00 .00 10,000.00 10,000.00 10,000.00 .0
220-46500-308 COMMUNITY PROGRAMS .00 .00 1,200.00 1,200.00 1,200.00 .0
220-46500-310 IT SERVICES .00 .00 400.00 400.00 400.00 .0
220-46500-328 MARKETING .00 .00 1,000.00 1,000.00 1,000.00 .0
220-46500-340 ADVERTISING 1,423.50 1,435.85 1,755.00 1,755.00 319.15 81.8
TOTAL ECONOMIC DEVELOPMENT A 2,923.50 2,935.85 24,530.00 24,530.00 21,594.15 12.0
TOTAL FUND EXPENDITURES 2,923.50 2,935.85 24,530.00 24,530.00 21,594.15 12.0
NET REVENUE OVER EXPENDITURES ( 3,162.73) ( 2,533.82) ( 1,830.00) ( 1,830.00) 703.82 (138.5)
FOR ADMINISTRATION USE ONLY 16 % OF THE FISCAL YEAR HAS ELAPSED 02/27/2025 11:47AM PAGE: 2
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