[PAGE 1]
St. Joseph Convention and Visitor Bureau
Monday, May 12th,, 2025
9:00 AM
St. Joseph City Hall
75 Callaway St E
1. Call to Order
2. Agenda Review and Adoption
3. Old Business
a. Upcoming events
b. Trailhead map update
c. Joetown Blocks $10,000 EDA allocation update (from EDA meeting)
d. CVB organizational restructuring update
4. New Business
5. Other Business
a. General updates
6. Adjourn
Join Zoom Meeting
https://us06web.zoom.us/j/86341344068?pwd=55BmlzSMtwadQCmdYnHggsb6dT8nEJ.1
Meeting ID: 853 2507 7132
Passcode: 627760

[PAGE 2]
4/14/25 CVB meeting notes
Member Attendance – Nate Keller, David Murphy, Mary Bruno, Melissa Blenkush, BriAnne Hern,
Aaron Rieland
CVB Organizational Restructure update
• Keller updated group on research he has done thus far. Of note is it appears that: 60% of
CVB’s in the state operate as their own 501 C 6, 35% are combined with the local Chamber,
and 5% are tied into the local municipality. Of those tied to the municipality the ones Keller
knows of are larger cities like Plymouth where they have a lot of lodging and tax collection.
Keller is trying to find a city that operates like our CVB (similar size, tied to the city, similar
budget) but has been unsuccessful. Keller emphasized how unique our CVB is.
• Bruno and Keller provided background on a call they had with the Stillwater CVB Director.
Keller also had a call with the MN Executive Director of CVB’s and Bruno had a call with the
St. Peter CVB Director. Both of those organizations are much larger but the experiences the
Directors have had is vast and represents different size cities and organizational structures
Joetown Blocks $10,000 EDA allocation discussion
• Discussion centered around the best use of these funds given the Joetown Blocks event will
not occur in 2025.
• Consensus of the group was to utilize the funds towards a Social Media Campaign and
marketing initiative with some photos/videos
• Keller will forward this recommendation the EDA at their meeting on April 15th
Trailhead map update and quote
• Bruno shared updated quotes she received to get printed maps and updated map for the
trailhead sign
• Bruno will update the map and seek clarity from the company who provided the quote
• Keller said there is $1,000 in the budget for this
Development updates
• Keller updated group on:County Service Center and Short-term rental application for 24
MN Street East
Adjourned at 9:51 AM.

[PAGE 3]
CVB Agenda Item
MEETING DATE: May 13, 2025
AGENDA ITEM: CVB Financial Report
SUBMITTED BY: Finance
STAFF RECOMMENDATION: Consider acceptance of the April 2025 Financial Reports
PREVIOUS BOARD ACTION: None
BACKGROUND INFORMATION: Attached are the April 30, 2025 CVB financial reports. The fund
currently has a balance of $30,362. Audit entries for 2024 will be recorded over the next couple months
and reversed in 2025 after the audit is completed for 2024. City council approved a $10,000 transfer
from the EDA fund for Joe Town Blocks. The transfer was made in April and set aside for a future Joe
Town event.
Lodging tax is the main revenue source for the CVB. The lodging tax collected through March 2025 is
$475 out of the $8,500 budgeted. Rodeway Inn has not paid since remitting their August 2024 lodging
taxes. Staff have taken the next level to attempt to collect the arrears through Mar. 2025 taxes.
The CVB continues to pay Mary Bruno a monthly stipend of $750 to maintain the social media and
coordination of the CVB. Advertising continues in the MN Trails and Think Tourism USA magazines.
The t-shirts, beanie caps and ballcaps are being sold at the Minnesota Street Market for $25 each. Sales
proceeds are remitted monthly to city hall. The Minnesota Street Market retains $6.25 consignment
stocking fees. City staff inventory the first of every month and ensures a stock is on hand. When
inventory runs low, staff recommends reordering. Proceeds from the sales are applied to reordering
inventory. Net sales for 2025 totaled $169 so far. Some items/sizes are getting low in inventory and
have been reordered.
Council adopted the short term “vacation” rentals ordinance within city limits. Commercial and
residential properties can participate in the program. As rentals come online, quarterly lodging taxes
will be remitted into the CVB fund. These lodging taxes were not budgeted against any expenditures for
2025. There is one resident that applied for a permit so far who was approved for a short-term rental
on May 5th.
BUDGET/FISCAL IMPACT: Informational Only
ATTACHMENTS: Lodging Tax Summary
CVB Financial Statements
REQUESTED BOARD ACTION: Consider acceptance of the financial reports as presented.

[PAGE 4]
CVB 2025 Financial Summary
As of April 30, 2025
Beginning Fund Balance 1-1-25 (Unaudited) $ 2 3,840.28
YTD Rev Budget YTD Rev
Customer 2024 2025 2025
Interest Earnings $ 799.79 $ 500.00 $ 3 52.83
T-shirt/Hats/Merchandise Sales 774.75 1,000.00 168.75
Joetown Blocks 2 ,840.00 2,700.00 -
Transfer from EDA - Joetown Blocks 9 ,000.00 10,000.00 10,000.00
Rodeway Inn Lodging Tax 5 ,272.67 5,700.00 -
CSB Lodging Tax 3 ,876.52 1,300.00 -
Estates B&B Lodging Tax 1 ,550.90 1,500.00 435.54
$ 24,114.63 $ 2 2,700.00 $ 10,957.12
YTD Exp Budget YTD Exp
Vendor 2024 2025 2025
Professional Services - Manage Social Media (Bruno Press) $ 9,000.00 $ 9,000.00 3,000.00
Travel & Conference Expenses - $ - -
IT Services - Square Space/Social Media/Website/QR Code 297.00 400.00 -
Visitor's Bureau - Rubinski Works - Videos - - -
Visitor's Bureau - Photos - - -
Community Programs - Shop Small/Winterwalk/Feb/June 1 ,500.00 1,200.00 -
Community Programs - Joetown Blocks 7 ,587.11 10,000.00 -
Visitors Bureau Prizes - Swag Give-Aways/Prizes - 2 00.00 -
- - -
Marketing - Trailhead Signs Campaigns - 1,000.00 -
Visitor's Bureau - Merchandise-Maps/Hats (Krillan/Rambow) 888.00 975.00 -
Advertise - Think Tourism USA 825.00 775.00 825.00
Advertise - MN Trails Magazine 598.50 780.00 610.85
Advertise - Newcomer Service Magazine 310.00 200.00 -
$ 21,005.61 $ 2 4,530.00 4,435.85
Ending Cash Balance 4-30-25 (Unaudited) $ 3 0,361.55

[PAGE 5]
CITY OF ST JOSEPH
REVENUES WITH COMPARISON TO BUDGET
FOR THE 4 MONTHS ENDING APRIL 30, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET CURRENT BUDGET UNEARNED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-31600 LODGING TAX 1,008.73 475.11 8,500.00 8,500.00 8,024.89 5.6
220-46500-34409 MARKETING 131.00 168.75 1,000.00 1,000.00 831.25 16.9
220-46500-34410 JOETOWN BLOCKS .00 .00 2,700.00 2,700.00 2,700.00 .0
220-46500-36210 INTEREST EARNINGS 23.75 352.83 500.00 500.00 147.17 70.6
TOTAL ECONOMIC DEVELOPMENT A 1,163.48 996.69 12,700.00 12,700.00 11,703.31 7.9
OTHER FINANCING SOURCES
220-49302-39201 TRANSFERS FROM OTHER FUNDS 9,000.00 10,000.00 10,000.00 10,000.00 .00 100.0
TOTAL OTHER FINANCING SOURCES 9,000.00 10,000.00 10,000.00 10,000.00 .00 100.0
TOTAL FUND REVENUE 10,163.48 10,996.69 22,700.00 22,700.00 11,703.31 48.4
FOR ADMINISTRATION USE ONLY 33 % OF THE FISCAL YEAR HAS ELAPSED 05/07/2025 01:11PM PAGE: 1

[PAGE 6]
CITY OF ST JOSEPH
EXPENDITURES WITH COMPARISON TO BUDGET
FOR THE 4 MONTHS ENDING APRIL 30, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET BUDGET UNEXPENDED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-208 VISITORS BUREAU PRIZES .00 .00 200.00 200.00 200.00 .0
220-46500-209 VISITORS BUREAU MERCHANDISE .00 .00 975.00 975.00 975.00 .0
220-46500-300 PROFESSIONAL SERVICES 3,000.00 3,000.00 9,000.00 9,000.00 6,000.00 33.3
220-46500-307 JOE TOWN BLOCKS .00 .00 10,000.00 10,000.00 10,000.00 .0
220-46500-308 COMMUNITY PROGRAMS .00 .00 1,200.00 1,200.00 1,200.00 .0
220-46500-310 IT SERVICES .00 .00 400.00 400.00 400.00 .0
220-46500-328 MARKETING .00 .00 1,000.00 1,000.00 1,000.00 .0
220-46500-340 ADVERTISING 1,423.50 1,435.85 1,755.00 1,755.00 319.15 81.8
TOTAL ECONOMIC DEVELOPMENT A 4,423.50 4,435.85 24,530.00 24,530.00 20,094.15 18.1
TOTAL FUND EXPENDITURES 4,423.50 4,435.85 24,530.00 24,530.00 20,094.15 18.1
NET REVENUE OVER EXPENDITURES 5,739.98 6,560.84 ( 1,830.00) ( 1,830.00) ( 8,390.84) 358.5
FOR ADMINISTRATION USE ONLY 33 % OF THE FISCAL YEAR HAS ELAPSED 05/07/2025 01:11PM PAGE: 2

[PAGE 7]
CITY OF ST JOSEPH
BALANCE SHEET
APRIL 30, 2025
FUND 220 - CVB
ASSETS
220-10199 CASH 30,361.55
220-10450 INTEREST RECEIVABLE 132.06
220-10500 ACCOUNTS RECEIVABLE 3,169.57
TOTAL ASSETS 33,663.18
LIABILITIES AND EQUITY
FUND EQUITY
220-25310 UNASSIGNED FUND BALANCE 27,102.34
REVENUE OVER EXPENDITURES - YTD 6,560.84
TOTAL FUND EQUITY 33,663.18
TOTAL LIABILITIES AND EQUITY 33,663.18