[PAGE 1]
Economic Development Authority
Regular Meeting
Wednesday, January 17, 2024
4:00 pm
Charles S. Crandall Center - Meeting Room
City Hall
1. EDA Agenda - January 17, 2024
Documents:
EDA 01-17-2024.PDF
2. Roll Call: Boeke, Cowell, DeVinny, Mensink, Raney, Voss
3. Approval Of Minutes: December 20, 2023
Documents:
EDA MINUTES 12-20-2023.PDF
4. Treasurer's Report
Documents:
TREASURERS REPORT.PDF
3. B. DECEMBER CASH BALANCES.PDF
5. Loan Report
Documents:
4. LOAN REPORT DECEMBER.PDF
6. Reports
6.I. MainStreet Report
Documents:
2023 QTR 4 OWATONNA STORY FORM.PDF
2023 QTR 4 OWATONNA REINVVESTMENT STATS.PDF
6.II. Tourism Report
Documents:
5. C. TOURISM REPORT.PDF
6.III. OABDC Report
Documents:
5. D. OABDC REPORT.PDF
7. Old Business
8. New Business
8.I. Approve The 2024 Forgivable Loan Program
9. Schedule Next Meeting - February 21, 2024
10. Adjournment

[PAGE 2]
Economic Development Authority
Regular Meeting
Wednesday, January 17, 2024
4:00 pm
Charles S. Crandall Center - Meeting Room
City Hall
1. EDA Agenda - January 17, 2024
Documents:
EDA 01-17-2024.PDF
2. Roll Call: Boeke, Cowell, DeVinny, Mensink, Raney, Voss
3. Approval Of Minutes: December 20, 2023
Documents:
EDA MINUTES 12-20-2023.PDF
4. Treasurer's Report
Documents:
TREASURERS REPORT.PDF
3. B. DECEMBER CASH BALANCES.PDF
5. Loan Report
Documents:
4. LOAN REPORT DECEMBER.PDF
6. Reports
6.I. MainStreet Report
Documents:
2023 QTR 4 OWATONNA STORY FORM.PDF
2023 QTR 4 OWATONNA REINVVESTMENT STATS.PDF
6.II. Tourism Report
Documents:
5. C. TOURISM REPORT.PDF
6.III. OABDC Report
Documents:
5. D. OABDC REPORT.PDF
7. Old Business
8. New Business
8.I. Approve The 2024 Forgivable Loan Program
9. Schedule Next Meeting - February 21, 2024
10. Adjournment

[PAGE 3]
Economic Development Authority
Regular Meeting
Wednesday, January 17, 2024
4:00 PM
Charles S. Crandall Center – Meeting Room
City Hall
Agenda
1. Roll Call: Boeke, Cowell, DeVinny, Mensink, Raney, Voss
2. Approval of Minutes: December 20, 2023
3. Treasurer’s Report
4. Loan Report
5. Reports
a. OACCT / OPED
b. MainStreet
c. Tourism
d. OABDC
e. Airport
f. EDA Projects
6. Old Business
7. New Business
a. Approve the 2024 Forgivable Loan Program
8. Schedule Next Meeting – February 21, 2024
9. Adjournment

[PAGE 4]
EDA
Minutes
December 20, 2023
The Owatonna Economic Development Authority met in regular session at 4:02 PM in the
Charles S. Crandall Center – Meeting Room at City Hall Building with President Raney
presiding. Commissioners present: Andrew Cowell, Brenda DeVinny, Kevin Raney, and Doug
Voss. Commissioners absent: Dan Boeke and Corey Mensink. Also present were Troy Klecker,
Brad Meier, Lisa Cochran, and Kristen Kopp.
Approval of Minutes. Commissioner Cowell moved approval of the minutes of the November
15, 2023 meeting with second by Commissioner Voss. All Commissioners voting Aye, the
motion passed.
Treasurer’s Report. Troy Klecker presented the revenue and expense reports for November. He
said lodging tax dollars are looking good. Meier said that their estimates show that this year is
stronger. Klecker said we’ve paid consulting invoices and there won’t be a lot this last month.
We’ll be a little under budget, which is where we like to be.
Loan Report. Troy Klecker presented the loan report for November. He said Sean Williams
couldn’t be here. All loans are current. Cars N Credit is showing as one more payment, but he
thinks they’ve made that payment this month. There aren’t a lot of people using the loan funds,
other than Forgivable Loan Funds. Cowell asked about the Arrow Ace TIF with the sale of the
business. Klecker said that nothing changes with that since the ownership will not change.
OACCT / OPED Report. Chamber Director Brad Meier presented the OACCT Report for
November. He said that Missy and Brian have been swamped with students who need guidance.
In the earlier days, the question was, “How do we get more interest?” They just found out that
they got a grant that will support students’ work experience over the summer, up to eight weeks.
DeVinny asked what kind of work? Meier said manufacturing is one of the key employment
areas and they highlighted a couple others, such as business IT. DeVinny asked how that
coordinates with the Youth Skills Training Program. Meier said he thinks it’s separate. DeVinny
said that there is an age limit with YST. Meier said they’ll have to see if it can tie into YST or it
would be older high school students. They’re on year three of three with Livability as a way to
market Owatonna. We just found out that we are one of the top six communities to live in in
Minnesota. Raney asked if they were satisfied with Livability. Meier said they didn’t know what
to expect. Raney said he thought the articles were really good, the question is if they are reaching
who they want to reach. Meier said they’re putting together a new marketing plan with the new
branding coming out. He said they had a good opportunity for a project with a lead through the
State of Minnesota. Greg coordinated the work to get through the first round, and they came on
site. They were very impressed and said this was a breath of fresh air. It was positive. We’ll see
if we get the project. CDI cut the ribbon on their new facility this week. Raney said he wasn’t
able to attend, but spoke with Brad Fisher who said that CDI has upped the game for other
manufacturers around town with their leisure time spaces within the facility. He was very
impressed. Klecker said that Tom designed it around the employees—that’s the perfect way to
design it. The amenities are very visible. Cowell said kudos to Brad and Lisa about the article in

[PAGE 5]
the Star Tribune. Lisa said that was an awesome call to get and she and Brad talked to the
reporter and met with her and her photographer. Klecker said that was followed by an article
about the high school.
MainStreet. MainStreet Director Lisa Cochran said the holiday parade was very successful.
They estimated about 7,800 people were downtown. She said the weather is the biggest factor
and it was 28 degrees with no wind. Friday night was a hit with almost everyone. There were 82
entries and about 85 volunteers. Raney said this was his first time attending and he was so
impressed. The weather was perfect and there weren’t a lot of other events going on in town.
OABDC Report. Klecker said that the session on the strategic planning session went really well.
Sean Williams will present that to the EDA at an upcoming meeting. The whole focus is
different than what it’s been and Williams brings a lot of experience and energy to the role.
There are a lot of good things coming.
EDA Projects. Community Development Director Troy Klecker presented the EDA Projects for
November. He said they’re still trying to find someone to build on the old Hardee’s / Budget
Mart site. Cemstone will probably be able to move off their old site in 2024. Oscar has until
February to get something going in former Bubba’s building. 117 W Bridge has at least one
person still looking at it. 148 W Main will need to get moving. CDI had their ribbon cutting and
KAMP is not far behind. They started moving in. Riverfront is moving along. Scooters is a
spring 2024 project. The house at E Fremont is down. He said they’re talking about doing a swap
with Alexander Lumber. We’ll still have two lots available on Fremont as well as the next house
we own and are renting out. FoamCraft has started on their project. 139 E Pearl will be
demolished in the spring of 2024. We’ll look at redeveloping that corner. Voss said we should
have a fairly definitive plan on what to do with Bubba’s if it doesn’t work out for Oscar. Klecker
said that there will be more interest in it if we do get it back because of the hotel. We want the
right use in there. Something that enhances everything else. Raney said he hopes Oscar can make
it happen. He said if it’s put back on the market, it’s extremely marketable. There was some
discussion about Scooters and the vacant lot owned by the radio tower.
New Business. Klecker said we have an application in for HotWorx. Cochran said she’s met
with them several times. It’s a workout studio that will be open 24/7. It will be a very
comprehensive and safe way for members to come in. There will be 10 pods and you can control
the heat in each pod. There will be a free weight area. There will be ADA bathrooms and one
shower. They’ve already started with the windows and they will have a new sign up. They will
be putting siding underneath the windows. It will be a huge change from Pets and Fish. They
have a plan and their application was approved. Voss asked about Tone Music. Cochran said the
building is not for sale, just the business for now. A motion was made by DeVinny and seconded
by Cowell to approve a $10,000 interior and $10,000 exterior Forgivable Loan for HotWorx. All
Commissioners voting Aye, the motion passed.
Klecker said they don’t have to act on the 2024 Loan Program today, as there are still dollars
remaining. We have had some discussions about extending it. Raney asked how much money we
have. Klecker said we’ve generally had a good chunk of money in the EDA Loan fund and this is
a way to get people to spend some of their own money. Raney asked Cochran if we’d do it again,

[PAGE 6]
how many could she sell. She said 10. She said she has four people not on this list who have just
talked to her about it and are very interested. She said with the momentum, it would be doable.
There aren’t as many shortages now, so that helps. $10,000 is still a good amount, and it does
help. Voss said we’ve done a lot of loans, have we touched a third of the need? Lisa said we’re
getting close. Klecker said we go through cycles with the economy and we went through a
recession and things got bad. Now we’re on an upswing. He said he thinks we need to maximize
it because at some point in time, we’ll hit a slow time again. We’ll be that further ahead when we
have another recession. Voss asked if we have the ability to give ourselves a loan for Centro
Campesino. Cochran said Sean Williams is working on doing an online application that is
fillable. Any building in the MainStreet district can qualify. Voss asked if we have the ability to
do anything with it. Klecker said we can. We have typically done what is needed to keep the
building safe and dry for a future buyer. Cowell asked if we want to expand the parameters
beyond downtown. There are other areas of town that are getting grungy. Do we want to open it
up to other areas. Raney said right now it’s set up for the downtown. Cochran said they’d have to
find someone to be in charge of it. Klecker said his preference is to keep it downtown because it
gives more of an impact rather than spreading it out. We have momentum downtown and that’s
where we’re having an impact. Klecker said he’d like to stick with downtown for at least another
year. If it gets to a point where things are slowing down, he wouldn’t mind specifying another
area, such as the south end of town. The criteria would be different. We’ll have the most success
when we concentrate those dollars. Raney asked if Reggie’s has talked about using the program
in 2024. Cochran said she has spoken with him. He wants to, but he’s not sure exactly what he
wants to do. Klecker suggested doing $100,000 total. He said he’d rather have money being
spent and going into the economy and leveraged to get more. Meier said that the sooner we
declare it, the better. Cochran agreed as she will reintroduce it in a slightly different way so it
catches people’s attention. Klecker said will include the approval of the 2024 Loan Program at
the January meeting. Cowell asked if there were any policies we should update at the time as
well. Cochran said they talked about getting rid of the $25 application fee. Raney asked to have
the Forgivable Loan guidelines ahead of the meeting. Klecker said they would also need to
discuss how long a business has to wait if they want to do another loan if it’s a different project.
He’d like to have that figured out beforehand.
Schedule Next Meeting. The next EDA meeting is scheduled for January 17, 2024 at 4:00 PM
in Charles S. Crandall Center – Meeting Room at City Hall.
Adjournment. There being no further business, a motion was made by Commissioner DeVinny
and seconded by Commissioner Cowell to adjourn the meeting at 5:03 pm. All Commissioners
voting Aye, the motion passed.

[PAGE 7]
EDA Administration
Account Description Current Budget Current YTD Budget Remaining
REVENUE
290‐31000‐690‐691‐000000 PROPERTY TAXES ‐ 195,000.00 ‐ 195,000.00
290‐31410‐690‐691‐000000 LODGING TAX ‐ 3% ‐ 250,000.00 ‐ 264,878.92 14,878.92
290‐34950‐690‐691‐000000 TIF ADMINISTRATIVE F ‐ 72,527.00 ‐ 56,809.64 ‐ 15,717.36
290‐36210‐690‐691‐000000 INTEREST EARNINGS ‐ 3,295.95 3,295.95
290‐36220‐690‐691‐000000 RENT/RENTALS ‐ 3,600.00 ‐ 3,600.00
290‐36231‐690‐691‐000000 GRANT FUNDS ‐ 352,000.00 352,000.00
TOTAL REVENUE ‐ 521,127.00 ‐ 875,584.51 354,457.51
EXPENDITURES
290‐41000‐690‐691‐000000 WAGES ‐ REGULAR FT 82,659.00 83,066.09 ‐ 407.09
290‐41300‐690‐691‐000000 WAGES ‐ OT 2.51 ‐ 2.51
290‐41410‐690‐691‐000000 PERA 6,199.00 6,176.88 22.12
290‐41420‐690‐691‐000000 FICA 6,323.00 6,162.78 160.22
290‐41500‐690‐691‐000000 INSURANCE 7,321.00 6,298.42 1,022.58
290‐41550‐690‐691‐000000 WORKERS COMP INSURAN 504.00 495.94 8.06
290‐42000‐690‐691‐000000 OFFICE SUPPLIES 400.00 400.00
290‐42300‐690‐691‐000000 SMALL TOOLS & MINOR 400.00 400.00
290‐43010‐690‐691‐000000 OTHER PROFESSIONAL S 25,500.00 21,123.80 4,376.20
290‐43121‐690‐691‐000000 PHONE 200.00 200.00
290‐43122‐690‐691‐000000 POSTAGE 300.00 75.00 225.00
290‐43220‐690‐691‐000000 TRAVEL & TRAINING 1,000.00 217.16 782.84
290‐43231‐690‐691‐000000 OBD ‐ MARKET SERVICE 80,000.00 80,000.00
290‐43232‐690‐691‐000000 OBD ‐ LOAN SERVICES 20,000.00 20,000.00
290‐43233‐690‐691‐000000 OBD ‐ SMALL BUSINESS 4,000.00 1,250.00 2,750.00
290‐43234‐690‐691‐000000 DOWNTOWN ENHANCEMEN 5,000.00 5,000.00
290‐43235‐690‐691‐000000 PARTNERS FOR PROGRES 12,000.00 12,000.00
290‐43320‐690‐691‐000000 ADVERTISING & PROMOT 1,000.00 356.00 644.00
290‐43400‐690‐691‐000000 MEMBERSHIPS & SUBSCR 200.00 200.00
290‐43720‐690‐691‐000000 REPAIR & MAINT ‐ EQU 200.00 200.00
290‐43810‐690‐691‐000000 RENTS/LEASES 6,700.00 6,624.00 76.00
290‐43972‐690‐691‐000000 SOUTHERN MN INITIATI 1,667.00 1,667.00
290‐43990‐690‐691‐000000 MISCELLANEOUS 352,000.00 ‐ 352,000.00
290‐43991‐690‐691‐000000 TOURIST DEVELOPMENT 237,500.00 231,537.55 5,962.45
290‐47000‐690‐691‐000000 TRANSFER TO OTHER FU 12,000.00 12,000.00
TOTAL EXPENDITURES 511,073.00 841,053.13 ‐ 329,980.13
EDA LOANS
Account Description Current Budget Current YTD Budget Remaining
REVENUE
292‐34109‐690‐692‐000000 OTHER REVENUE ‐ 300.00 300.00
292‐34960‐690‐692‐000000 INTEREST ON LOANS ‐ 1,500.00 ‐ 1,215.27 ‐ 284.73
292‐36210‐690‐692‐000000 INTEREST EARNINGS ‐ 100.00 ‐ 22,413.00 22,313.00
TOTAL REVENUE ‐ 1,600.00 ‐ 23,928.27 22,328.27
EXPENDITURES
292‐48300‐690‐692‐000000 LOAN PROGRAM DISBURS 79,359.10 ‐ 79,359.10
TOTAL EXPENDITURES 79,359.10 ‐ 79,359.10

[PAGE 8]
EDA LAND
Account Description Current Budget Current YTD Budget Remaining
REVENUE
294‐34950‐690‐694‐000000 TIF ADMINISTRATIVE F ‐ 5,314.00 ‐ 3,251.38 ‐ 2,062.62
294‐34960‐690‐694‐000000 INTEREST ON LOANS ‐ 98,000.00 ‐ 43,073.06 ‐ 54,926.94
294‐36210‐690‐694‐000000 INTEREST EARNINGS ‐ 1,500.00 ‐ 19,352.89 17,852.89
294‐36220‐690‐694‐000000 RENT/RENTALS ‐ 30,000.00 ‐ 46,970.00 16,970.00
294‐39101‐690‐694‐000000 SALE OF CAPITAL ASSE ‐ 120,293.26 120,293.26
TOTAL REVENUE ‐ 134,814.00 ‐ 232,940.59 98,126.59
EXPENDITURES
294‐43004‐690‐694‐000000 LEGAL FEES 2,270.49 ‐ 2,270.49
294‐43010‐690‐694‐000000 OTHER PROFESSIONAL S 17,000.00 6,433.17 10,566.83
294‐43320‐690‐694‐000000 ADVERTISING & PROMOT
294‐43500‐690‐694‐000000 PROPERTY & LIABILITY 5,900.00 5,900.00
294‐43711‐690‐694‐000000 RENTAL PROPERTY EXPE
294‐43910‐690‐694‐000000 REAL ESTATE TAXES 20,000.00 16,517.64 3,482.36
294‐45100‐690‐694‐000000 LAND 51,232.10 ‐ 51,232.10
294‐45300‐690‐694‐000000 OTHER IMPROVEMENTS 36,492.80 ‐ 36,492.80
TOTAL EXPENDITURES 42,900.00 118,846.20 ‐ 75,946.20

[PAGE 9]
City of Owatonna
Balance Statement by Fund
31-Dec-23
FUND 292: EDA LOANS
Account Number Account Name Ending Balance
ASSETS
292-10100-000-000 BANK ACCOUNTS $ 41,113.90
292-10400-000-000 INVESTMENTS 800,000.00
FUND 294: EDA LAND
Account Number Account Name Ending Balance
ASSETS
294-10100-000-000 BANK ACCOUNTS $ 266,681.51
294-10400-000-000 INVESTMENTS 500,000.00

[PAGE 10]
CITY OF OWATONNA
EDA - LOAN PROFILE
As of : December 2023
prepared 1/9/2024
EDA - Improvement Notes
Original Current Monthly
Borrower Loan Date Int Rate Years Balance Balance Payment Status Type Notes
Wagner's 10/1/2018 2.500 7 43,480.63 20,560.15 564.78 Current Retail
Total 43,480.63 20,560.15 564.78
Number Original Current % of Current
Profile by Loan Performance Status of Loans Balance Balance Balance
Current 1 43,480.63 20,560.15 100.00%
Non-current 0 - - 0.00%
1 43,480.63 20,560.15 100.00%

[PAGE 11]
EDA - Low Doc Notes
Original Current Monthly
Borrower Loan Date Int Rate Years Balance Balance Payment Status Type Notes
Selective Looks 6/16/2020 2.500 7 25,000.00 10,334.12 259.78 Current
Selective Looks 6/16/2020 - 3 5,000.00 0.00 138.89 Current Paid in Full
Vesterby 12/13/2021 1.625 7 12,500.00 9,072.35 157.53 Current
Vesterby 12/13/2021 - 3 5,000.00 1,666.64 83.33 Current
47,500.00 21,073.11 639.53
Number Original Current % of Current
Profile by Loan Performance Status of Loans Balance Balance Balance
Current 4 47,500.00 21,073.11 100.00%
Non-current 0 - - 0.00%
4 47,500.00 21,073.11 100.00%

[PAGE 12]
EDA - MIF Flood Recovery
Original Current Monthly
Borrower Loan Date Int Rate Years Balance Balance Payment Status Type Notes
Plemel (direct loan) 6/22/11 - 10 27,378.50 - 228.15 Current Paid in Full Oct 2020
Marks Repair (direct loan) 4/5/12 - 10 39,327.50 - 254.85 Current Paid in Full Nov 2021
Owatona Country Club (direct) 5/7/12 - 10 82,363.50 - 686.36 Current Paid in Full Aug 2022
Cars-N-Credit (direct loan) 4/30/13 - 10 71,657.00 597.14 597.14 Current
Plemel (deferred loan) 6/22/11 - 10 27,378.50 - - Forgiven after 6/22/21
Marks Repair (deferred loan) 4/5/12 - 10 39,327.50 - - Forgiven after 4/1/22
Owatonna Country Club (deferred) 5/7/12 - 10 82,363.50 - - Forgiven after 5/1/22
Cars-N-Credit (deferred loan) 4/30/13 - 10 71,657.00 - - Forgiven after 4/30/23
Total 441,453.00 597.14 1,766.50
Number Original Current % of Current
Profile by Loan Performance Status of Loans Balance Balance Balance
Current 8 441,453.00 597.14 100.00%
Non-current 0 - - 0.00%
8 441,453.00 597.14 100.00%
EDA Land Fund
Original Current Annual
Borrower Loan Date Int Rate Years Balance Balance Payment Status Type Notes
Gateway #2 TIF note 12/31/16 3.000 25 472,889.00 425,262.87 Current TIF Guarantee
Arrow Ace TIF note 12/1/17 3.000 25 350,000.00 313,732.13 Current TIF Guarantee
Nicolai TIF note 12/31/17 3.000 25 524,845.17 518,820.84 Current TIF Guarantee
Marriott TIF note 3.000 25 268,000.00 268,000.00 Current TIF Guarantee
224 Cedar TIF note 3.000 25 225,000.00 225,000.00 Current TIF Guarantee
Total 1,840,734.17 1,750,815.84 -
Number Original Current % of Current
Profile by Loan Performance Status of Loans Balance Balance Balance
Current 4 1,840,734.17 1,750,815.84 100.00%
Non-current 0 - - 0.00%
4 1,840,734.17 1,750,815.84 100.00%

[PAGE 13]
Reinvestment Statistics Quarter ly Report:
Main Street Story Form
Community Owatonna
Quarter 4
Date 01/12/2024
Submitted By Lisa Cochran
What is your downtown story?
It’s hard to submit Quarter 4 Stats without highlighting our Holiday Lighted Parade. Held on Friday,
December 1st, we had a record number of attendees estimated at over 7800. We had over 65 volunteers
and 92 parade entrants. The parade ran smoothly, and we accomplished all the improvements we set
out to make from last year. Many of our bars and restaurants downtown were very busy before and
after the parade, which is what we wanted to happen!
Did you include photos?
Owatonna Q4 Photo 1: Aerial view of parade. Photo by Aaron Guzman
Owatonna Q4 Photo2: Old Time Fire Truck. Photo by Trevor Gieseke
Owatonna Q4 Photo3: Snowman and trees. Photo by Trevor Gieseke
Owatonna Q4 Photo 4: First place winner, Barbie at Life Fitness. Photo by Trevor Gieseke

[PAGE 16]
Rethos Main Streets Reinvestment Statistics Form
Reports Due: April 14, July 14, October 13, January 15 ('24)
Community:Owatonna
Quarter:4th
Date:1/10/2024
Submitted By: Lisa Cochran
Business Statistics
New Businesses and Jobs Added
Type of Business (retail, # Full‐time Jobs # Part‐time Jobs Main Street Assistance (financial, design
Name / Address service, office, etc.) Added Added consultation, education)? Other Notes
Total # of New Downtown Businesses 0
Total # of Jobs 0 0
Business Expansions and Jobs Added
Type of Business (retail, # Full‐time Jobs # Part‐time Jobs Main Street Assistance (financial, design
Name / Address service, office, etc.) Added Added consultation, education)? Other Notes
Total # of Businesses Expansions 0
Total # of Jobs 0 0
Businesses Closed, Relocated and Jobs Lost
Type of Business (retail, # Full‐time Jobs # Part‐time Jobs
Name / Address service, office, Lost Lost Closed, Moved Out, or Downsized Reason for Closure/Employees Lost
Steele Threads/Sunflower Boutique 110 N Cedar Ave Retail 2 0Relocated from Downtown Went back to online store only
Krazy Bling Boutique 142 W Bridge St Retail 1 0Relocated from Downtown Went back to online store only
Arrow Hardware & Paint 122 W Vine Retail 2 4Closed Will re‐open with new name and branding
Total # of Downtown Businesses closed or moved out 3
Total # of Jobs 5 4
Commercial Space Data in the Main Street District
Total number of commercial spaces (annual): As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input):
Total number of vacant spaces: As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input):
How many new vacant spaces in this quarter: Reason: How was info gathered (MS Staff, Volunteers, City Input):
Average rent per square foot: As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input):
Building Statistics
Façade Renovations Completed

[PAGE 17]
Main Street Assistance (financial, design consultation,
Address Description Public $ InvestedPrivate $ Invested Public $ Sources education)?
113 W Main St All of the Above $10,000 Forgivable Loan from EDA & Main Street financial and some design
114 E Pearl St OTher $4,750 $4,750 Forgivable Loan from EDA & Main Street financial
208 N Cedar Ave OTher $10,000 Forgivable Loan from EDA & Main Street financial
Total # of Projects 3 $ 24,750.00 $ 4,750.00
Other Rehabilitations Completed (Any building rehab work other than façade renovation. Includes interior, structrual, etc.)
Main Street Assistance (financial, design consultation,
Address Description Public $ InvestedPrivate $ Invested Public $ Sources education)?
113 W Main St ADA Compliance $10,000 Forgivable Loan from EDA & Main Street financial
205 E Rose St plumbing $900 0 no
249 E Main St roofing $10,600 0 no
141 W Bridge St mechanical $49,630 0 no
306 N Cedar Ave plumbing $9,800 0 no
306 N Cedar Ave mechanical $3,000 0 no
325 Hoffman Dr NW plumbing $10,000 0 no
329 N Cedar Ave plumbing $900 0 no
Total # of Projects 8 $ 10,000.00 $ 84,830.00
Buildings or Property Sold
Main Street Assistance (financial, design
Address / Name of Building Current/ Past Use Sale Price Future Use consultation, education)?
139 E Pearl St residential $106,500 Future Demo no
124 W Fremont residential $142,000 ? no
Total # of Sales 2 $ 248,500.00
New Buildings Constructed
Main Street Assistance (financial, design consultation,
Address / Name of Building Is construction complete? Public $ InvestedPrivate $ Sources Planned Use education)?
Total # of Projects 0 $ ‐ $ ‐
New Housing in Main Street District
Type (condo, apt., Single Main Street Assistance (financial, design Type: Rehab, New, Upper floor, entire building, Senior,
Address Family, etc…) # of units Sales/Lease Price consultation, education)? Student
Total # of Projects 0 0
Housing in the Main Street District
Total Number of Housing Units 380 As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input): MS Staff
Average cost of 2 bedroom apartment $1,250 As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input): MS Staff
How many hotels in downtown? 1 As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input): MS Staff
How many hotel rooms in downtown? 102 As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input): MS Staff

[PAGE 18]
How many AirBnBs downtown? 1 As of this date: 12/31/2023How was info gathered (MS Staff, Volunteers, City Input): MS Staff
Main Street events during this quarter
Est. # of Est # of business
Name of Event Type of Event
attendees participants
Farmer's Market Retail 215 40
Farmer's Market Retail 175 25
Farmer's Market Retail 175 16
Farmer's Market Retail 50 5
Small Business Saturday Give‐aways, videos 3500 75
Lighted Holiday Parade Parade/Lighting Ceremony 7600 110
Total # of Events 6 11715 271
Events hosted by other entities this quarter
Est. # of Est # of business
Name of Event Type of Event Who led event efforts? Did Main Street Partner? (Yes/No)
attendees participants
Bingo Entertainment 40 Eagles No
Bingo Entertainment 35 Eagles No
Bingo Entertainment 30 Eagles No
Bingo Entertainment 25 Eagles No
Bingo Entertainment 45 Eagles No
Bingo Entertainment 55 Eagles No
Bingo Entertainment 50 Eagles No
Bingo Entertainment 35 Eagles No
Bingo Entertainment 35 Eagles No
Bingo Entertainment 30 Eagles No
Bingo Entertainment 25 Eagles No
Bingo Entertainment 30 Eagles No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 20 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 35 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 30 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 25 Bridge St Tavern No
Bingo Entertainment 15 Foremost No
Bingo Entertainment 15 Foremost No
Bingo Entertainment 20 Foremost No
Bingo Entertainment 15 Foremost No
Bingo Entertainment 10 Foremost No
Bingo Entertainment 10 Foremost No
Bingo Entertainment 25 Mineral Springs Brewery No

[PAGE 19]
Bingo Entertainment 30 Mineral Springs Brewery No
Bingo Entertainment 25 Mineral Springs Brewery No
Bingo Entertainment 35 Mineral Springs Brewery No
Bingo Entertainment 35 Mineral Springs Brewery No
Bingo Entertainment 25 Mineral Springs Brewery No
Bingo Entertainment 40 Mineral Springs Brewery No
Bingo Entertainment 35 Mineral Springs Brewery No
Bingo Entertainment 20 Mineral Springs Brewery No
Bingo Entertainment 25 Owatonna Elks No
Bingo Entertainment 25 Owatonna Elks No
Bingo Entertainment 20 Owatonna Elks No
Bingo Entertainment 20 Owatonna Elks No
Bingo Entertainment 25 Owatonna Elks No
Bingo Entertainment 20 Owatonna Elks No
Bingo Entertainment 20 Owatonna Elks No
Bingo Entertainment 20 Owatonna Elks No
Bingo Entertainment 25 Owatonna Elks No
Bingo Entertainment 25 Owatonna Elks No
Bingo Entertainment 25 Owatonna Elks No
Trivia Entertainment 10 Foremost No
Trivia Entertainment 15 Foremost No
Trivia Entertainment 10 Foremost No
Trivia Entertainment 10 Foremost No
Trivia Entertainment 10 Foremost No
Trivia Entertainment 15 Foremost No
Trivia Entertainment 15 Mineral Springs Brewery No
Trivia Entertainment 20 Mineral Springs Brewery No
Trivia Entertainment 20 Mineral Springs Brewery No
Trivia Entertainment 20 Mineral Springs Brewery No
Trivia Entertainment 20 Mineral Springs Brewery No
Trivia Entertainment 15 Mineral Springs Brewery No
Trivia Entertainment 30 Mineral Springs Brewery No
Trivia Entertainment 25 Mineral Springs Brewery No
Trivia Entertainment 10 American Legion No
Trivia Entertainment 10 American Legion No
Trivia Entertainment 10 American Legion No
Trivia Entertainment 10 American Legion No
Trivia Entertainment 10 American Legion No
Music/Bands/Concerts Entertainment 300 Eagles No
Music/Bands/Concerts Entertainment 300 Eagles No
Music/Bands/Concerts Entertainment 250 Eagles No
Music/Bands/Concerts Entertainment 300 Eagles No
Music/Bands/Concerts Entertainment 250 Eagles No
Music/Bands/Concerts Entertainment 250 Eagles No
Music/Bands/Concerts Entertainment 300 Eagles No
Music/Bands/Concerts Entertainment 300 Eagles No
Music/Bands/Concerts Entertainment 150 Dog Pound No
Music/Bands/Concerts Entertainment 50 Foremost No
Music/Bands/Concerts Entertainment 45 Foremost No
Music/Bands/Concerts Entertainment 40 Foremost No
Music/Bands/Concerts Entertainment 35 Foremost No
Music/Bands/Concerts Entertainment 40 Foremost No
Music/Bands/Concerts Entertainment 50 Foremost No
Music/Bands/Concerts Entertainment 40 Foremost No
Music/Bands/Concerts Entertainment 50 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 50 3Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 70 2Mineral Springs Brewery No

[PAGE 20]
Music/Bands/Concerts Entertainment 65 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 65 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 65 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 70 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 50 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 55 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 60 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 60 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 65 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 60 2Mineral Springs Brewery No
Music/Bands/Concerts Entertainment 150 American Legion No
Music/Bands/Concerts Entertainment 175 American Legion No
Music/Bands/Concerts Entertainment 150 American Legion No
Music/Bands/Concerts Entertainment 170 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 165 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 150 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 175 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 175 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 165 Reggies Brewhouse No
Music/Bands/Concerts Entertainment 160 Reggies Brewhouse No
Craft Fair Retail 1500 30Eagles No
Craft Fair Retail 1500 25Elks No
Costume Party Entertainment 250 Bridge St Tavern No
Costume Party Entertainment 200 Reggies Brewhouse No
Costume Party Entertainment 150 Foremost No
Downtown Trick or Treating Promotion 1500 85Owatonna Business Partnership Yes
Ugly Sweater Party Entertainment 60 Foremost No
Ugly Sweater Party Entertainment 150 Reggies Brewhouse No
Ugly Sweater Party Entertainment 150 Elks No
October Fest Fundraiser 300 Mineral Springs Brewery No
Comedy Club Night Fundraiser 100 Torey's No
Euchre Tournament Entertainment 25 American Legion No
Bean Bag Tournament Entertainment 30 American Legion No
Growth Breakfast Education 55 Torey's No
Growth Breakfast Education 35 Torey's No
Growth Breakfast Education 45 Torey's No
Owatonna Business Women Networking 60 Torey's No
Owatonna Business Women Networking 60 Torey's No
Owatonna Business Women Networking 50 Torey's No
OBW Leadership Night Networking/Entertainment 125 Torey's No
Fashion Show Entertainment 145 Torey's No
OBP Breakfast Networking 15 Torey's Yes
OBP Breakfast Networking 20 Torey's Yes
OBP Breakfast Networking 20 Torey's Yes
Chili Cook‐off Event Fundraiser 100 Owatonna Chamber Yes
Charcuterie Class Entertainment 35 Foremost No
Centerpiece Class Entertainment 25 3Foremost No
Chili Supper Entertainment 80 Redemption No
Cookie Decorating Entertainment 35 The Kitchen No
Shop Owatonna for the Holidays Retail 6000 35Owatonna Business Partnership Yes
Total # of Events 19780 205
Volunteer Hours
Total Hours (#volunteers x
#hours)
Board Members 25
Committee Members 12

[PAGE 21]
Special Events 170
Other Volunteer Hours 15
Total # of Hours 222
Total Value of Hours* $ 6,535.68
* 2021 value of a volunteer's time in Minnesota is $30.98 from http://www.independentsector.org/resource/the‐value‐of‐volunteer‐time/
*Meeting hours count as volunteer time.
Main Street Contributions
Type of Donation (In‐Kind vs. $) Value of Contribution
Chamber Bucks $280
Hours to OBP 10
Completed Public Improvement Projects (In district and city‐funded: infrastructure, parks, utilities, etc.)
Main Street Assistance (financial, design
Description Sources of Funds Public $ InvestedPrivate $ Invested consultation, education)?
Total # of Projects 0 $ ‐ $ ‐
Grants Received
Name of Grant Granting Entity $ Value Public or Private Description of Project
Project Assistance Grant Rethos $4,000 New Holiday Banners
Total # of Grants 1 $ 4,000.00
Historic Preservation: Newly Designated Buildings
Building Address Year Built National Register Desigantion Local Register Designation Additional Comments
Total # of Designations 0
Demolished
Building Address or District Information Year Built National Register Designation? Local Register Designation?
127 E Vine St ? no no
Total # of Demolitions 1
Downtown Story (required)
Story Attached (Yes
Please use attached document to share story and photos. or No)
See separate document for how to include images. Yes
Quarterly Reinvestment Statistics Summary
Net of all gains and losses in full‐time jobs this quarter ‐5
Net of all gains and losses in part‐time jobs this quarter ‐4
Net of all gains and losses in new businesses this quarter ‐3
Total number of business expansions this quarter 0
Number of building rehabilitation projects this quarter 11
Number of public improvement projects this quarter 0
Number of new construction projects completed this quarter 0
$ Value of all private investment spent in the above projects
$ Value of all public investment spent in the above projects

[PAGE 22]
Number of volunteer hours contributed this quarter 222
$ Value of volunteer hours contributed this quarter $ 6,535.68
Number of event attendees this quarter 11715
Number of grants received 1
$ Value of grants received $ 4,000.00
Number of properties sold 2
$ Value of properties sold $ 248,500.00
Number of properties designated as historic 0
Number of buildings demolished 1

[PAGE 23]
January EDA REPORT
2024
UPDATES
Top 3 Focus for 2024
1. Establish Tourism as a community marketing resource and collaborative partner with local event and
tournament planners, businesses and non profits, service clubs and organizations
2. Increase Leisure Activity/Marketing Focus
3. Execute Owatonna’s Branding Plan within Owatonna and outside the community
4. Create a seamless visitor process (customer journey) from the initial awareness interest in Owatonna to
their experience upon their arrival and stay in Owatonna.
Lodging Tax Revenue (Monthly Totals- 95% of reported $ go to Tourism)
2023 2022 2021 2020 2019
JAN $22,926 $13,871 $21,347 $ 16,376 $17,083
FEB $17,468 $12,330 $8,475 $ 11,009 $16,473
MARCH $21,919 $14,205 $10,756 $ 8,123 $14,985
APRIL $20,851 $14,121 $13,735 $ 5,493 $17,043
MAY $25,317 $21,351 $16,739 $ 7,230 $19,600
JUNE $29,759 $24,958 $22,810 $ 10,808 $23,445
JULY $26,075 $21,242 $20,225 $ 12,350 $21,907
AUG $29,703 $28,797 $22,930 $ 12,689 $23,691
SEPT $26,022 $23,793 $19313 $ 13,034 $20,317
OCT $23,678 $24,361 $21,464 $ 15,098 $20,839
NOV $21,443 $15,578 $ 11,453 $15,874
DEC $22,647 $17,257 $ 8 ,688 $16,358
TOTAL $243,718 $243,119 $193,373 $ 131,662 $227,616
Occupancy YTD
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC YTD
Average
2023 38.6 40.5 46 45 49 62 52.5 58.4 55.4 49.2 44.3 49.2%
2022 34 35 41 52 52 59 49 51 44 43 39 39.3 44.1%
2021 22 27 31 43 52 63 57 59 54 60 48 40 47%
2020 45.7 46.8 34 28 35.4 51.6 37.2 38.6 42.1 46.6 37.5 26.5 39.2%
2019 42.6 50.9 42.3 50.0 57.1 68.3 63.4 67.0 59.6 58.4 46.9 43.9 54.2%
2018 49.9 49.6 53.80 50.20 55.5 68.10 57.80 69.00 65.4 59.60 41.9 45.7 55.5%
2017 62.4 58.6 61.2 49.4 59.3 70.9 68.0 69.0 65.4 67.7 62.8 50.2 62%
2020 2021 2022 2023 (YTD)
ADR $ 83.73 $ 81.30 $ 94.27 $ 117.98
REV Par $ 36.56 $ 27.13 $ 42.01 $ 62.62
6. Bandwango – Restaurant & Retail Challenge
Looking Ahead to January 2024 (Mar/Apr/May)
1. New Visitor Guide will be available in February 7. HubSpot- CRM system Set up to manage leads and
2. January 9- Minnesota Field Trip Library Summer follow ups
Planning Show at Fort Snelling 8. Play Easy Set- EMT Pays a portion of subscription for
3. January 12-15 Minne Road Trip Chicago Travel Show all ; Matches Tournament planners to tournament
4. Bold & Cold January 23-28 venues. Setting up by end of 1st quarter for sports
5. January 30, Tourism Kick-Off for 2024. venue facilities
Retail; Restaurant; Service clubs; Non Profits; Events;
Festivals; Group Tours; Attractions; Sports Associations
and Boosters; Meeting Venues; Hotels & Lodging

[PAGE 25]
Visit Owatonna
Analytics Visit Owatonna - GA4 Go to report 
A All Users Add comparison  Last calendar year Jan 1 - Dec 31, 2023 
Pages and screens: Page path and screen class
 

Add lter
Views by Page path and screen class over time Views by Page path and screen class
8K
/
6K
/calendar-of-ev
ents/
/annual-events/
4K
/group-tour-pla
nning/
2K
/events/
0
01 01 01 01 01 01 01 01 01 01 01 01
0 5K 10K 15K 20K 25K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
/ /calendar-of-events/ /annual-events/ /group-tour-planning/ /events/
_  
Search… Rows per page: 10 Go to: 1 1-10 of 434
Page path and screen class   Views Users Views per user Average engagement time Event count Conversions Total revenue
All events  All events 
89,215 38,481 2.32 58s 268,313 6,747.00 $0.00
100% of total 100% of total Avg 0% Avg 0% 100% of total 100% of total
1 / 22,721 5,999 3.79 1m 10s 44,435 0.00 $0.00
2 /calendar-of-events/ 7,466 5,167 1.44 37s 20,886 0.00 $0.00
3 /annual-events/ 5,184 4,318 1.20 28s 18,456 0.00 $0.00
4 /group-tour-planning/ 4,379 3,747 1.17 21s 14,381 0.00 $0.00
5 /events/ 3,969 2,998 1.32 12s 12,044 0.00 $0.00
6 /things-to-do/ 3,235 2,437 1.33 24s 10,028 0.00 $0.00
7 /where-to-eat/ 2,989 2,065 1.45 1m 13s 12,589 0.00 $0.00
8 /hometownholidays/ 2,721 2,024 1.34 47s 9,289 0.00 $0.00
9 /ANNUAL-EVENTS/ 2,537 2,478 1.02 1s 8,675 0.00 $0.00
10 /5-things-you-can-only-do-in-owatonna/ 2,294 1,967 1.17 52s 8,660 0.00 $0.00
© 2024 Google | Analytics home | Terms of Service | Privacy Policy | Send feedback

[PAGE 26]
Visit Owatonna
Analytics Visit Owatonna - GA4 Go to report 
A All Users Add comparison  Last calendar year Jan 1 - Dec 31, 2023 
Trac acquisition: Session default channel group
 

Add lter
Users by Session default channel group over time Users by Session default channel group
500
Organic Search
400
Display
300
Organic Social
200
Direct
100
Email
0
01 01 01 01 01 01 01 01 01 01 01 01
0 5K 10K 15K 20K
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Organic Search Display Organic Social Direct Email
_
Search… Rows per page: 10 1-8 of 8
Session default channel group   Users Sessions Engaged Average engagement time Engaged sessions Events per Engagement Event count Conversions Total
sessions per session per user session rate All events  All events  revenue
38,481 45,479 22,989 49s 0.60 5.90 50.55% 268,313 6,747.00 $0.00
100% of total 100% of total 100% of total Avg 0% Avg 0% Avg 0% Avg 0% 100% of total 100% of total
1 Organic Search 18,033 23,248 15,467 56s 0.86 6.19 66.53% 143,792 4,584.00 $0.00
2 Display 6,465 6,521 260 0s 0.04 3.51 3.99% 22,896 15.00 $0.00
3 Organic Social 5,952 6,778 2,353 21s 0.40 4.29 34.72% 29,062 650.00 $0.00
4 Direct 4,592 5,836 2,785 41s 0.61 5.43 47.72% 31,679 863.00 $0.00
5 Email 1,609 1,706 1,094 2m 03s 0.68 7.52 64.13% 12,837 306.00 $0.00
6 Referral 1,509 1,872 1,240 54s 0.82 6.59 66.24% 12,338 323.00 $0.00
7 Unassigned 532 105 6 38m 54s 0.01 148.84 5.71% 15,628 6.00 $0.00
8 Paid Other 27 27 0 0s 0.00 3.00 0% 81 0.00 $0.00
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[PAGE 27]
OABDC - December 2023
Consulting
Hours
Clients Sessions Hours New Operating 2023 YTD 2022 YTD
5 5 3.75 1 4 99.00 108.25
Occupancy
Manufacturing Offices
Total Leasable Space 3 4,600 Total Leasable Offices 10
Total Leased Space 2 7,250 Total Number of Leased Offices 10
Present Occupancy % 79% Present Occupancy % 100%
Budget Occupancy % 70% Budget Occupancy % 70%
YTD Performance to Budget $ $ 30,243 YTD Performance to Budget $ $ 9,419
YTD Performance to Budget % 143% YTD Performance to Budget % 140%
Number of Tenants 6 Number of Tenants 9
Future Makerspace 1,750