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St. Joseph Convention and Visitor Bureau
Monday, Feb. 10th, 2025
9:00 AM
St. Joseph City Hall
75 Callaway St E
1. Call to Order
2. Agenda Review and Adoption
3. Old Business
a. Sponsorship discussion
b. Upcoming events
• Joetown Blocks Sunday June 8th
4. New Business
a. CVB Ordinance Review
5. Other Business
a. My Town Series - updates
b. Misc. Development updates
6. Adjourn
Join Zoom Meeting
https://us06web.zoom.us/j/85325077132?pwd=ugxkVRUruE8b0Zbb0nG0GFPXSwZZ4a.1
Meeting ID: 853 2507 7132
Passcode: 627760

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Joetown Blocks
Sunday June 8
-car show
-musicians
-food vendors
-Participation from all CVB
-Boy Scouts clean up
-Beverage/walk-about
-Electrical hook-up
-Kids events
-Sponsors???
-Fire Dept Water wars

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1/13/25 CVB meeting notes
Member Attendance – Nate Keller, David Murphy, Peter Gillitzer, Mary Bruno, Ann Riesner, Melissa
Blenkush, Rick Schultz, Andrea Scepaniak,
Update from Mayor Scepaniak
Scepaniak announced an update that CVB member Ray Sjogren will no longer be on the CVB
o
Chamber update
Chamber President Drayden and Ex President Joe introduced themselves
o
Questions were asked on the free little pantry installed outside the food shelf building
o
Upcoming events/ideas
Snowfest on Jan. 25th
o
March 15th Pub Crawl
o
Disc golf tournament over the past weekend
o
Sponsorship idea
Keller recapped some background on the idea of sponsorship for the CVB. This topic was
o
brought up a few years back and is included in the Strategic Plan as a way to potentially increase
the budget
Purpose is to expand the budget and allow for increased opportunities of promotion/marketing
o
while allowing choice for businesses and clear expectations
Sponsorship would be offered at various tier levels and the higher the tier the more the business
o
gets. It will be critical to define the tier and how much each sponsorship level is.
Next step is to begin discussions and drafting of a policy. Keller suggested setting up a sub-
o
committee of folks who can help put together the policy and define the parameters. Nate, Lori,
Carmen, Kelly, Mary, Aaron, Peter, Leslie, and Ann all volunteered to be on the committee. The
committee will meet on Jan. 27th @ 9AM.
CVB Director Job Description
• Keller to work with Mary on creation of a CVB Director Job Description. Currently one does not
exist for the role. This will provide guidance and define the boundaries of the position in turn
providing for greater clarity. Goal is to have the role defined and job description adopted
Development updates
• Keller updated group on Short-term Rental Ordinance, and Boutique hotel project
Adjourned at 9:52 AM.

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CHAPTER II – OPERATIONS, ADMINISTRATION & ORGANIZATION
ORDINANCE 210 CONVENTION & VISITOR’S BUREAU ADVISORY BOARD ....... 210-1
Section 210.01: ESTABLISHED ................................................................................ 210-1
Section 210.02: MEMBERSHIP .................................. 210-Error! Bookmark not defined.
Section 210.03: TERMS; VACANCIES ...................... 210-Error! Bookmark not defined.
Section 210.04: OFFICERS ........................................................................................ 210-1
Section 210.05: MEETINGS ...................................................................................... 210-1
Section 210.06: PURPOSE ......................................................................................... 210-2
210-0

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CHAPTER II – OPERATIONS, ADMINISTRATION & ORGANIZATION
ORDINANCE 210 CONVENTION & VISITOR’S BUREAU ADVISORY BOARD
Section 210.01: ESTABLISHED. The Convention & Visitor’s Bureau Advisory Board (Board)
presently in existence is hereby continued for the City. To avoid using an operating name similar
to other area CVB’s, the Board may refer to the St. Joseph Convention & Visitor’s Bureau in all
marketing and promotions as JOETOWN
Section 210.02: MEMBERSHIP. The Convention & Visitor’s Bureau Advisory Board shall
consist of up to ten (10) members, or a minimum of seven (7) members representing the St.
Joseph Community and/or other entities with a direct interest in promoting the City as a tourist
and convention center.
Section 210.03: TERMS; VACANCIES
A. Terms. Terms shall be three (3) year overlapping terms. Appointees shall hold their offices
until their successors are appointed and qualified. As each member's term expires, his/her
successor shall be appointed by the Mayor for a term of three (3) years. Each member shall serve
not more than three (3) consecutive full terms.
B. Vacancies. Vacancies during the term shall be filled by the Mayor for the unexpired portion of
the term.
Section 210.04: OFFICERS
A. Chairperson. The Board shall elect a chairperson from among its appointed members for a
term of one year.
B. Vice Chair. The Board shall elect a vice chairperson from its own membership.
D. Additional Officers. The Board may create and fill such other offices as it may determine.
Section 210.05: MEETINGS
A. Frequency of Meetings. The Board shall hold meetings as necessitated.
B. Rules of Order and Procedure. The Board shall adopt rules of order and procedure for the
transaction of business, and its findings, which record shall be public record.
Section 210.06: PURPOSE
The Board was established for the purposes of making recommendations to the Economic
Development Authority on the expenditure of lodging tax funds received in accordance with
210-1

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CHAPTER II – OPERATIONS, ADMINISTRATION & ORGANIZATION
Minnesota Statutes. The Board will offer recommendations on the expenditure of lodging tax
funds for the purpose of marketing and promoting the City as a tourist and convention center in
accordance with Minnesota Statutes.
210-2

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CVB Agenda Item
MEETING DATE: February 11, 2025
AGENDA ITEM: CVB Financial Report
SUBMITTED BY: Finance
STAFF RECOMMENDATION: Consider acceptance of the January 2025 Financial Reports
PREVIOUS BOARD ACTION: None
BACKGROUND INFORMATION: Attached is the January 31, 2025 CVB financial reports. The
fund currently has a balance of $23,353. Audit entries for 2024 will be recorded over the next couple
months and reversed in 2025 after the audit is completed for 2024.
Lodging tax is the main revenue source for the CVB. The lodging tax collected through December 2024
(Jan. 25 lodging taxes will be collected by 2/25/2025) is $10,740 out of the $15,700 budgeted. Rodeway
Inn caught up on their lodging taxes through August, but have not remitted since. Staff has reached out
to the owner and he indicated he has been under the weather, but will catch up. They remitted forms
showing lodging taxes totaling $2,999 through Dec. Staff anticipates collection of the lodging taxes in
February.
The CVB continues to pay Mary Bruno a monthly stipend of $750 to maintain the social media and
coordination of the CVB. Advertising continues in the MN Trails, Newcomer and Think Tourism USA
magazines. The billboard advertising for Shop Small was also paid for. The budget changes discussed
during CVB meetings will not be amended until approved by the EDA and city council (including the
sponsorship fee program).
The t-shirts, beanie caps and ballcaps are being sold at the Minnesota Street Market for $25 each. Sales
proceeds are remitted monthly to city hall. The Minnesota Street Market retains $6.25 consignment
stocking fees. City staff inventory the first of every month and ensures a stock is on hand. When
inventory runs low, staff recommends reordering. Proceeds from the sales are applied to reordering
inventory. Net sales for 2024 totaled $888.
Council is reviewing an ordinance to allow short term “vacation” rentals within city limits. If the
ordinance is adopted, quarterly lodging taxes will be remitted into the CVB fund. These lodging taxes
were not budgeted against any expenditures for 2025.
BUDGET/FISCAL IMPACT: Informational Only
ATTACHMENTS: Lodging Tax Summary
CVB Financial Statements
REQUESTED BOARD ACTION: Consider acceptance of the financial reports as presented.

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CVB 2025 Financial Summary
As of January 31, 2025
Beginning Fund Balance 1‐1‐25 (Unaudited) $ 23,949.15
Budget YTD Rev
Customer 2025 2025
Interest Earnings $ 500.00 $ ‐
T‐shirt/Hats/Merchandise Sales 1,000.00 131.25
Joetown Blocks 2,700.00 ‐
Transfer from EDA ‐ Joetown Blocks 1 0,000.00 ‐
Rodeway Inn Lodging Tax 5,700.00 ‐
CSB Lodging Tax 1,300.00 ‐
Estates B&B Lodging Tax 1,500.00 ‐
$ 22,700.00 $ 131.25
Budget YTD Exp
Vendor 2025 2025
Professional Services ‐ Manage Social Media (Bruno Press) $ 9 ,000.00 750.00
Travel & Conference Expenses $ ‐ ‐
IT Services ‐ Square Space/Social Media/Website/QR Code 400.00 ‐
Visitor's Bureau ‐ Rubinski Works ‐ Videos ‐ ‐
Visitor's Bureau ‐ Photos ‐ ‐
Community Programs ‐ Shop Small/Winterwalk/Feb/June 1,200.00 ‐
Community Programs ‐ Joetown Blocks 1 0,000.00 ‐
Visitors Bureau Prizes ‐ Swag Give‐Aways/Prizes 200.00 ‐
‐ ‐
Marketing ‐ Trailhead Signs Campaigns 1,000.00 ‐
Visitor's Bureau ‐ Merchandise‐Maps/Hats (Krillan/Rambow) 975.00 ‐
Advertise ‐ Think Tourism USA 775.00 ‐
Advertise ‐ MN Trails Magazine 780.00 ‐
Advertise ‐ Newcomer Service Magazine 200.00 ‐
$ 24,530.00 750.00
Ending Cash Balance 1‐31‐25 (Unaudited) $ 23,330.40

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CITY OF ST JOSEPH
REVENUES WITH COMPARISON TO BUDGET
FOR THE 1 MONTHS ENDING JANUARY 31, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET CURRENT BUDGET UNEARNED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-31600 LODGING TAX ( 402.93) 39.57 8,500.00 8,500.00 8,460.43 .5
220-46500-34409 MARKETING ( .25) 131.25 1,000.00 1,000.00 868.75 13.1
220-46500-34410 JOETOWN BLOCKS .00 .00 2,700.00 2,700.00 2,700.00 .0
220-46500-36210 INTEREST EARNINGS ( 1.49) .00 500.00 500.00 500.00 .0
TOTAL ECONOMIC DEVELOPMENT A ( 404.67) 170.82 12,700.00 12,700.00 12,529.18 1.4
OTHER FINANCING SOURCES
220-49302-39201 TRANSFERS FROM OTHER FUNDS .00 .00 10,000.00 10,000.00 10,000.00 .0
TOTAL OTHER FINANCING SOURCES .00 .00 10,000.00 10,000.00 10,000.00 .0
TOTAL FUND REVENUE ( 404.67) 170.82 22,700.00 22,700.00 22,529.18 .8
FOR ADMINISTRATION USE ONLY 8 % OF THE FISCAL YEAR HAS ELAPSED 02/07/2025 02:40PM PAGE: 1

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CITY OF ST JOSEPH
EXPENDITURES WITH COMPARISON TO BUDGET
FOR THE 1 MONTHS ENDING JANUARY 31, 2025
CVB
PRIOR YTD AMOUNT YTD ACTUAL ORIGINAL BUDGET BUDGET UNEXPENDED PCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-208 VISITORS BUREAU PRIZES .00 .00 200.00 200.00 200.00 .0
220-46500-209 VISITORS BUREAU MERCHANDISE .00 .00 975.00 975.00 975.00 .0
220-46500-300 PROFESSIONAL SERVICES 750.00 750.00 9,000.00 9,000.00 8,250.00 8.3
220-46500-307 JOE TOWN BLOCKS .00 .00 10,000.00 10,000.00 10,000.00 .0
220-46500-308 COMMUNITY PROGRAMS .00 .00 1,200.00 1,200.00 1,200.00 .0
220-46500-310 IT SERVICES .00 .00 400.00 400.00 400.00 .0
TOTAL ECONOMIC DEVELOPMENT A 750.00 750.00 21,775.00 21,775.00 21,025.00 3.4
TOTAL FUND EXPENDITURES 750.00 750.00 21,775.00 21,775.00 21,025.00 3.4
NET REVENUE OVER EXPENDITURES ( 1,154.67) ( 579.18) 925.00 925.00 1,504.18 ( 62.6)
FOR ADMINISTRATION USE ONLY 8 % OF THE FISCAL YEAR HAS ELAPSED 02/07/2025 02:40PM PAGE: 2

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CITY OF ST JOSEPH
BALANCE SHEET
JANUARY 31, 2025
FUND 220 - CVB
ASSETS
220-10199 CASH 23,330.40
220-10450 INTEREST RECEIVABLE 132.06
TOTAL ASSETS 23,462.46
LIABILITIES AND EQUITY
FUND EQUITY
220-25310 UNASSIGNED FUND BALANCE 24,041.64
REVENUE OVER EXPENDITURES - YTD ( 579.18)
TOTAL FUND EQUITY 23,462.46
TOTAL LIABILITIES AND EQUITY 23,462.46