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St. Joseph Convention and Visitor Bureau
Monday, April 14th, 2025
9:00 AM
St. Joseph City Hall
75 Callaway St E
1. Call to Order
2. Agenda Review and Adoption
3. Old Business
a. Upcoming events
b. CVB organizational restructure update
4. New Business
a. Joetown Blocks $10,000 EDA allocation discussion
b. Trailhead map update and quote
5. Other Business
a. General updates
6. Adjourn
Join Zoom Meeting
https://us06web.zoom.us/j/86341344068?pwd=55BmlzSMtwadQCmdYnHggsb6dT8nEJ.1
Meeting ID: 853 2507 7132
Passcode: 627760
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Mustang Signs & Graphics
1539 Hwy 23 NE St Cloud, MN 56304
bc@mustangsignsmn.com
(320)202-9607
www.mustangsignsmn.com
Quote 8973
SALES REP INFO QUOTE DATE
Brenda Cronquist Sat, 03/22/2025
bc@mustangsignsmn.com
Replacement Sign for Wobegon Trailhead QUOTE EXPIRY DATE
Sat, 04/26/2025
TERMS
Net 15
REQUESTED BY CONTACT INFO
City of St. Joseph Mary Bruno
mary@mcbrunopress.com
# ITEM QTY UOM U.PRICE TOTAL (EXCL. TAX) TAXABLE
1 Single-Sided Sign 1 Unit $0.00 $0.00 Y
Replace graphics - 42" x 42" single sided sign
a) Go and apply a new vinyl print over existing print(must be at least 60 degrees)
2 Single Sided Sign 1 Unit $185.75 $185.75 Y
Replace graphics - 42" x 42" single sided sign
b) Remove print on site and apply new vinyl print (must be at least 60 degrees)
3 Single Sided Sign 1 Unit $361.40 $361.40 Y
Replace graphics - 42" x 42" single sided sign
c)go remove sign and remove and reapply in our clean environment so no dirt or debris gets under
print and then go back and install sign - temps won’t matter. (2 trips)
A3.5%surcharge willbeaddedforcreditcardpayments;a$3conveniencefeewillbeaddedtopaymentstakenoverthephone
or entered manually. Subtotal: $547.15
Sales Tax (7.125%): $38.98
Total: $586.13
SIGNATURE: DATE:
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PRINTED ON MON, 03/24/2025 12:36 PM BY JH CREATED BY BC 1/1

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CVB Agenda Item
MEETING DATE: April 14, 2025
AGENDA ITEM: CVB Financial Report
SUBMITTED BY: Finance
STAFF RECOMMENDATION: Consider acceptance of the March 2025 Financial Reports
PREVIOUS BOARD ACTION: None
BACKGROUND INFORMATION: Attached are the March 31, 2025 CVB financial reports. The fund
currently has a balance of $24,261. Audit entries for 2024 will be recorded over the next couple months
and reversed in 2025 after the audit is completed for 2024. City council approved a $10,000 transfer
from the EDA fund for Joe Town Blocks. The transfer will be made in April and set aside for a future Joe
Town event.
Lodging tax is the main revenue source for the CVB. The lodging tax collected through February 2025 is
$283 out of the $8,500 budgeted. Rodeway Inn has not paid since remitting their August 2024 lodging
taxes. Staff has taken the next level to attempt to collect the arrears through Feb. 2025 taxes.
The CVB continues to pay Mary Bruno a monthly stipend of $750 to maintain the social media and
coordination of the CVB. Advertising continues in the MN Trails and Think Tourism USA magazines.
The t-shirts, beanie caps and ballcaps are being sold at the Minnesota Street Market for $25 each. Sales
proceeds are remitted monthly to city hall. The Minnesota Street Market retains $6.25 consignment
stocking fees. City staff inventory the first of every month and ensures a stock is on hand. When
inventory runs low, staff recommends reordering. Proceeds from the sales are applied to reordering
inventory. Net sales for 2025 totaled $169 so far. Some items/sizes are getting low in inventory. With
spring events and CSB/SJU graduation coming up, staff recommend ordering items now to keep the
shelves stocked.
Council adopted the short term “vacation” rentals ordinance within city limits. Commercial and
residential properties can participate in the program. As rentals come online, quarterly lodging taxes
will be remitted into the CVB fund. These lodging taxes were not budgeted against any expenditures for
2025. There is one resident that applied for a permit so far. The application will go before the planning
commission and city council in April.
BUDGET/FISCAL IMPACT: Informational Only
ATTACHMENTS: Lodging Tax Summary
CVB Financial Statements
REQUESTED BOARD ACTION: Consider acceptance of the financial reports as presented.
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CVB 2025 Financial Summary
As of March 31, 2025
Beginning Fund Balance 1-1-25 (Unaudited) $ 27,141.91
YTD Rev Budget YTD Rev
Customer 2024 2025 2025
Interest Earnings $ 799.79 $ 500.00 $ 352.83
T-shirt/Hats/Merchandise Sales 774.75 1,000.00 168.75
Joetown Blocks 2,840.00 2,700.00 -
Transfer from EDA - Joetown Blocks 9,000.00 10,000.00 -
Rodeway Inn Lodging Tax 5,272.67 5,700.00 -
CSB Lodging Tax 3,876.52 1,300.00 -
Estates B&B Lodging Tax 1,550.90 1,500.00 282.99
$ 24,114.63 $ 22,700.00 $ 804.57
YTD Exp Budget YTD Exp
Vendor 2024 2025 2025
Professional Services - Manage Social Media (Bruno Press) $ 9,000.00 $ 9,000.00 2,250.00
Travel & Conference Expenses - $ - -
IT Services - Square Space/Social Media/Website/QR Code 297.00 400.00 -
Visitor's Bureau - Rubinski Works - Videos - - -
Visitor's Bureau - Photos - - -
Community Programs - Shop Small/Winterwalk/Feb/June 1,500.00 1,200.00 -
Community Programs - Joetown Blocks 7,587.11 10,000.00 -
Visitors Bureau Prizes - Swag Give-Aways/Prizes - 200.00 -
- - -
Marketing - Trailhead Signs Campaigns - 1,000.00 -
Visitor's Bureau - Merchandise-Maps/Hats (Krillan/Rambow) 888.00 975.00 -
Advertise - Think Tourism USA 825.00 775.00 825.00
Advertise - MN Trails Magazine 598.50 780.00 610.85
Advertise - Newcomer Service Magazine 310.00 200.00 -
$ 21,005.61 $ 24,530.00 3,685.85
Ending Cash Balance 3-31-25 (Unaudited) $ 24,260.63
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CITYOFSTJOSEPH
REVENUES WITHCOMPARISON TOBUDGET
FORTHE3MONTHS ENDING MARCH 31, 2025
CVB
PRIOR YTDAMOUNTYTD ACTUALORIGINAL BUDGETCURRENT BUDGETUNEARNEDPCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-31600LODGING TAX868. 15322.568,500.008,500.008,177.443.8
220-46500-34409MARKETING74. 75168.751,000.001,000.00831.2516.9
220-46500-34410JOETOWN BLOCKS. 00. 002,700.002,700.002,700.00. 0
220-46500-36210INTEREST EARNINGS33. 09352.83500.00500.00147.1770.6
TOTALECONOMIC DEVELOPMENT A 975.99844.1412,700.0012,700.0011,855.866.7
OTHERFINANCING SOURCES
220-49302-39201TRANSFERS FROMOTHER FUNDS. 00. 0010,000.0010,000.0010,000.00. 0
TOTALOTHERFINANCING SOURCES. 00. 0010,000.0010,000.0010,000.00. 0
TOTAL FUND REVENUE975. 99844.1422,700.0022,700.0021,855.863.7
FOR ADMINISTRATION USE ONLY25 % OFTHE FISCAL YEAR HAS ELAPSED04/ 10/2025 01:11PM PAGE: 1
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CITYOFSTJOSEPH
EXPENDITURES WITHCOMPARISON TOBUDGET
FORTHE3MONTHS ENDING MARCH 31, 2025
CVB
PRIOR YTDAMOUNTYTD ACTUALORIGINAL BUDGETBUDGETUNEXPENDEDPCNT
ECONOMIC DEVELOPMENT AUTHORI
220-46500-208VISITORS BUREAU PRIZES. 00. 00200.00200.00200.00. 0
220-46500-209VISITORS BUREAU MERCHANDISE. 00. 00975.00975.00975.00. 0
220-46500-300PROFESSIONAL SERVICES2, 250.002,250.009,000.009,000.006,750.0025.0
220-46500-307JOE TOWNBLOCKS. 00. 0010,000.0010,000.0010,000.00. 0
220-46500-308COMMUNITY PROGRAMS. 00. 001,200.001,200.001,200.00. 0
220-46500-310ITSERVICES. 00. 00400.00400.00400.00. 0
220-46500-328MARKETING. 00. 001,000.001,000.001,000.00. 0
220-46500-340ADVERTISING1, 423.501,435.851,755.001,755.00319.1581.8
TOTALECONOMIC DEVELOPMENT A 3,673.503,685.8524,530.0024,530.0020,844.1515.0
TOTAL FUND EXPENDITURES3, 673.503,685.8524,530.0024,530.0020,844.1515.0
NETREVENUE OVEREXPENDITURES( 2,697.51)( 2,841.71)( 1,830.00)( 1,830.00) 1,011.71( 155.3)
FOR ADMINISTRATION USE ONLY25 % OFTHE FISCAL YEAR HAS ELAPSED04/ 10/2025 01:11PM PAGE: 2
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CITYOFSTJOSEPH
BALANCESHEET
MARCH31,2 025
FUND220 - CVB
ASSETS
220-10199CASH20, 959.00
220-10450INTEREST RECEIVABLE132. 06
220-10500ACCOUNTS RECEIVABLE3, 169.57
TOTAL ASSETS24, 260.63
LIABILITIES ANDEQUITY
FUNDEQUITY
220-25310UNASSIGNED FUND BALANCE27, 102.34
REVENUE OVEREXPENDITURES - YTD( 2,841.71)
TOTAL FUND EQUITY24, 260.63
TOTAL LIABILITIES AND EQUITY24, 260.63
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