The County of Westchester is authorized to amend an agreement with Zanzarella Marketing Consultants to expand the scope of services and increase the not-to-exceed amount. The amendment aims to advertise and promote Playland Park, increasing attendance and revenue. The County will receive agency discounts for advertising by placing ads through Zanzarella.
Details
Subject
Amendment to Agreement with Zanzarella Marketing Consultants
Summary
The County of Westchester is authorized to amend an agreement with Zanzarella Marketing Consultants to expand the scope of services and increase the not-to-exceed amount. The amendment aims to advertise and promote Playland Park, increasing attendance and revenue. The County will receive agency discounts for advertising by placing ads through Zanzarella.